As a business owner, you know that marketing is important to the success of your company. But what if you don’t have the time or expertise to do it yourself? This is where hiring a marketing agency in the Gold Coast can be a great option. But before you sign on the dotted line, there are some important questions you need to ask.
In this article, we will share 7 important questions you must ask before hiring a marketing agency. By the end, you will know exactly what to look for and what to avoid. Let’s get started!
What kind of marketing services do you offer?
Hiring a marketing agency means that they will be working with you on all aspects of your company’s marketing strategy. This includes social media, SEO, PPC, content creation and more. But not all agencies offer the same services or have the same level of expertise in each area. So make sure they have experience in whatever areas are most important to your business.
What is your process like?
You want to make sure that the agency knows what they’re doing and has a proven process in place for handling clients like you. Ask them about their process and see if it matches up with what works best for your business goals and needs. If not, then maybe they aren’t the right fit for you after all.
How much will it cost?
This is one of the most important questions you should ask prospective agencies before committing to them for your project(s). While most agencies will be upfront about their rates, some may not give accurate quotes upfront because they want to win over your business first. If an agency isn’t willing to tell you how much they charge up front, then run away as quickly as possible!
How long will it take to see results?
This one is important because if you don’t see results within a reasonable timeframe, then what’s the point? You want to make sure that your agency has a proven track record for success so you know that when you sign on with them, your business will benefit from their services. It’s also important to ask about how long each phase of their process takes and what they do in between phases (i.e., creating content or planning events).
Can you show me examples of your work?
If they can’t show you samples of their work — or at least point you in the direction of their past clients who are willing to talk about their experience with the agency — then run away fast!
There is nothing worse than paying good money for something that doesn’t work (or worse yet, doesn’t exist). The best way to ensure that they are worth your time and money are by seeing what they have done in the past and how it has impacted their clients’ businesses.
Who will be working on my project and what are their qualifications?
You want to make sure that the people who are working on your project have the right experience and qualifications in order to deliver a successful campaign. For example, if you need someone who has experience with social media marketing, then this person needs to have worked on similar projects in the past (and they should be able to show you proof).
What is your track record for success?
A good way to determine how successful an agency has been with previous clients is by looking at its portfolio. Ask them for references who can tell you about their experience working with them and the results they achieved together. You should also ask for proof of results like case studies or reports that show how much money was saved or revenue generated through their efforts.
Asking these questions before hiring a marketing agency in the Gold Coast will help ensure you make the right choice for your business needs.