If you’re a bariatric surgeon, investing in a marketing strategy can drive new patient acquisition and improve the pipeline value. The bariatric market expects to reach $ 4.81 billion by 2028 and grow at a 9.0% CAGR, so there’s plenty of opportunity to expand. The value of each source and its volume will determine how healthy your marketing strategy is.
Content creation
The key to success in a digital patient acquisition is making information available to consumers and physicians. A well-designed website allows physicians, patients, and staff to interact with the organization. Never copy content from other websites. Content should be unique and tailored to your practice. In addition, obtaining a comprehensive cyber insurance policy will protect against liability and regulatory claims and protect your data in case of a data breach.
Content marketing is a compelling strategy for new patient acquisition, and most medical practices can benefit from enhancing their online engagement with patients. Using relevant, valuable, and entertaining content is a great way to engage prospective patients and make them want to know more about your practice. For example, blog posts can answer frequently asked questions from patients. Content can be text, images, videos, slideshows, and more. It can be any type of information that a prospective patient can digest.
SEO and PPC
A well-designed digital marketing strategy for bariatric surgery includes various elements that will help attract and retain new patients. These elements form an effective bariatric website containing relevant content, a responsive design, and strategically planned PPC campaigns. In addition to these core elements, SEO for bariatric surgery can enhance your social media presence.
Next, it is crucial to optimize your website for search engines. Search engines, like Google, rank web pages in order of relevance to the search query. A site with a high search ranking will attract more patients. Moreover, a website with SEO for bariatric practice will have high-quality content designed for patients’ specific needs.
Social media
Social media is an excellent way to increase your practice’s visibility and build a community of patients. For instance, social media allows patients to share their experiences and provide referrals. Statistics show that 63% of patients have chosen their healthcare provider based on their online presence. Furthermore, 65% of social media users research their medical conditions online.
Social media allows you to build relationships with patients and prospective clients by providing information on weight loss surgery. It can be a powerful tool in medical weight loss digital marketing, especially if you collaborate with other practitioners in the field. If all your staff is on the same digital page, you’ll be able to connect more effectively with curious visitors. In addition, you can engage your visitors by including internal links and menus on your Website. These links can direct them to your contact page and appointment page.
Predictive analytics
Predictive analytics helps identify patients more likely to be high-risk patients for a particular condition. The analytics allows you to target your marketing efforts better and increase response rates. Moreover, this type of analytics also helps you cut down on marketing costs. By identifying the most appropriate prospects, you can save money on each new campaign and reallocate that money toward other important aspects of patient retention.
By utilizing predictive analytics, you can target bariatric surgery prospects using an audience segmentation model. Studies show that messages targeted at a specific persona have higher response rates than those targeted to more generalized groups. To test the model, you can use test cells to identify which messages are adequate for each persona. You can improve your response rates over time by consistently testing your messaging with test cells.
Direct mail
Direct mail is one of the oldest methods of acquiring new patients. It is an effective way to reach people at home. The USPS offers Every Door Direct Mail, which focuses on residential mail customized for a specific demographic. By using direct mail, you can increase your list size while staying compliant with HIPAA regulations.
Tanna Friday is a content editor, artist, author, designer and writer with over 15 years of experience in journalism and marketing.
