Website administrators are often not willing to make large-scale changes to their websites. That’s because websites experience severe ranking volatility when site admins make large-scale changes. However, this temporary drop in web traffic is followed by a long period of healthy growth.
Companies can get all types of SEO packages India and improve the quality of their websites. Don’t worry; you don’t need to completely redesign your existing website. Just make some basic improvements, and your website will deliver amazing SEO results. More importantly, avoid the following mistakes –
- Not Prioritizing Your Website’s User Experience
Before you make any website architecture decisions, make sure site performance is the priority. Every line of code must be written, keeping your website’s end-user experience in mind (UX). Don’t make aesthetics or content the main components of your website redesigning process.
Instead, use quantifiable metrics to understand your website’s UX and site performance. PageSpeed Insights and Google’s Core Web Vitals are good sources of insights regarding your website’s UX. Then, ask a professional SEO consultant to use those insights and make appropriate technical changes.
- Not Creating Content that Captures Your Target Users’ Search Intent
In 2022, Google will only rank websites that feature valuable and useful content. You can’t just ask SEO companies in Mumbai for lists of keywords and then create random content containing those keywords. This technique is called “keyword stuffing,” and it doesn’t work anymore.
Understand your audience’s needs and what they’re actually looking for when they’re looking up certain keywords. Consider your target audience’s needs and preferences to create the right type of content for your site. For instance, if your target audience is the youth, you’re better off creating articles full of eye-catching graphics/gifs.
- Not Optimizing the Images on Your Webpages
Always use clear, brief, keyword-rich, and descriptive language to name/title the image files on your web pages. Don’t “keyword stuff” the alt text of your images. Instead, use short and descriptive text to create SEO-optimized image file names and titles. These lines of text will help search engine algorithms understand the contents of your images.
If the algorithms see that the text you’ve used is relevant to the users’ search terms, you’ll receive higher rankings. Text-optimized webpage images also help visually impaired visitors understand the contents of the images.
- Keeping Poor-Quality Webpages on Your Website
In 2022, Google will be ranking only the mobile-version web pages of your website. In the past, Google’s algorithm would display both desktop and mobile results. Now, even if the searches are made from desktops, the users will receive only the mobile-version search results.
Hence, you must ensure that every page on your site is mobile responsive and optimized for mobile SEO. Also, the content on your web pages needs to be regularly updated. Look for SEO monthly packages that come with regular content update services.
Make sure the relevancy, accuracy, and quality of the content on your website are always unquestionable. That means no using duplicate images, text, or video content on your website! Avoid these mistakes and make the necessary changes to your website!
