Ad networks used to play a crucial role in the world of digital publishing. They played a crucial part in the ad tech ecosystem by serving as a middleman between publishers and advertisers, saving them from having to sit down and negotiate each and every digital advertising deal.
They still do that, but the relevance of ad networks has started to diminish as programmatic advertising has gained popularity, which is why we’ve picked the Best Ad Networks for Publishers for you. Publishers are frequently searching for a more complete answer than just the more conventional concept of an ad network when they discuss ad networks. Every item on our list satisfies this prerequisite and provides a range of answers.
What distinguishes an ad server from an ad network?
Although they are fundamentally different, ad servers and ad networks do have several things in common, which is why many publishers confuse.And also, they might also confuse themwith the Best Ad Networks For Bloggers or Best PPC Ad Networks for Publishers which isthe fundamental reason behind why you may not find the ad networks you were looking for in this list of “Best Ad Networks for Publishers”at first, as they might not be ad networks at all.
An advertising platform that enables the placement of advertisements on publishers’ websites, mobile applications, desktop applications, and over-the-top (OTT) channels is called an ad server. Really, it’s just a section of code that takes up room on a physical server.
However, displaying advertisements is not the purpose of an ad network. Rather, it purchases advertising impressions from publishers and resells them to advertisers, establishing a link between the two and keeping the difference between the purchase and sale costs as profit.
Ad networks abound, but only a select handful really take off. The top 11 ad networks available right now are as follows:
- Google AdSense
Whenever you think of the Best Ad Networks for Publishers, Without Google advertisements at the top, the list wouldn’t be complete. Naturally, Google AdSense is much more than just an ad network; in fact, it’s typically the best option for publishers to secure ad inventory on their websites. An earnings estimator that illustrates your potential gains upon adding AdSense to your stack is a useful item to consider.
Publisher Advantages:
Because Google stays at the forefront of the industries in which it works, Google AdSense has developed into one of the top networks for linking publishers and advertisers in the online and mobile ad spaces. Google filters each advertisement, offers many customization options, and streamlines the setup process to just require a few lines of code to be added to your website.
Reviews of Google AdSense:
Reviewers agree that AdSense is one of the most well-known and well-liked ad networks available today. At the time of writing, the ad network had an 8.6 out of 10 rating on TrustRadius, 4.2 stars on G2, and 4 stars on Capterra.
- Amazon
There are two methods that publishers can use Amazon Publisher Services’ vast ad network: through Google Ad Manager for Unified Ad Marketplace, which is ideal for small to mid-size publishers, or by invitation only for bigger or enterprise publishers, and Transparent Ad Marketplace.
Publisher Advantages:
With its broad ties with SSPs, Amazon gives you access to a wide range of buyers via a single ad network. It’s simple to set up and maintain because Unified Ad Marketplace is connected via Google Ad Manager.
Reviews of Amazon Publisher Services:
The sheer volume of publishers using this technology speaks for itself, even though there aren’t many independent review sites with software reviews. With Google’s tools coming in second, this network is frequently a key element of any publication strategy.
- AGROL
AdRoll, a company that specializes in eCommerce businesses, handles a lot of marketing-related work for companies looking to increase their sales. AdRoll, as a publisher, excels in connecting you with advertisers who are eager to place tailored ads that are likely to result in sales.
Publisher Advantages:
Scale is AdRoll’s main advantage for publishers. This ad network connects with 70% of customers and generates over 1 billion recommendations for ad placement every day utilizing automation and enormous data libraries, drawing in premium brands willing to pay premium pricing for your premium inventory.
AdRoll Evaluations:
AdRoll has an overall positive customer rating of 8.3 out of 10 on TrustRadius, 3.9 stars on G2, and 4 out of 5 ratings on Capterra. Reviewers who were positive tended to highlight AdRoll’s low technical barrier to entry and retargeting capabilities. On the down side, some users complained that the UI was occasionally sluggish and unclear.
- ADSTERRA
Adsterra is a good ad network for publishers that wish to monetize their traffic but haven’t quite reached multiple thousands of visits per month because it has no minimum traffic restrictions and offers a wide range of ad formats.
Publisher Advantages:
Adsterra distinguishes their network from the vast majority of others by promising a 100% fill rate. In addition, the platform offers several different payment options, with payments beginning at $5.
Reviews of Adsterra:
At the time of writing, Adsterra didn’t have many online reviews, although it did have an excellent 4.7 stars on G2 and a more average 3.7 ratings on Trustpilot. Adsterra received praise for its strong CPMs and openness, but it also received criticism for possible technical issues and the requirement for high traffic for the platform to function well.
- DIANOMI
Try Dianomi as an ad network if you’re a publisher in the finance or fintech industry. For financial marketers, the network specializes in direct-sold native ad campaigns.
Publisher Advantages:
atop its network of native advertisements. Direct-sold performance ad campaigns are incorporated into Dianomi with the potential to boost publishers’ ad revenue. Additionally, the tool presents itself to advertisers as having connections to premium publishers; therefore, if you gain access to this network, you could be able to support that premium image you’re attempting to push with more credibility.
Reviews of Dianomi
G2 was the only well-known software review website where Dianomi was actually present. The tool received 4.1 out of 5 stars there. Although the tool’s native ad style and dedication to brand safety were generally praised by reviewers, some took issue with what they described as a “fragmented and archaic dashboard.”
