The social network LinkedIn is a great medium for finding potentially relevant products or services to sell, contacts. However, social engineering is not appropriate here. If a user is flagged as a spammer, he or she is likely to be gradually isolated from communication. The same goes for those who try to use the mailing list as a pressure tool, or even worse, to distribute meaningless advertising that is completely off-topic to the user. However, this network can also be useful for business if it is used in good faith. And do not forget about the simple rules of a successful mailing for this network.
Seek only those who are potential clients
If you want to sell something to a perfume lover or offer an interesting service to a car racing fan, don’t send out offers of investment products in cryptocurrency. The worst thing would be to do it with a mass mailing. That will be the end of your rising star on LinkedIn. The chain of neglect will come in the form of a backlash very quickly. There is a way out, though.
It’s quick and easy to find the right contacts and make a mailing list of those who are really interested in the product or service you’re offering with a thorough profile analysis. It is better not to be lazy and do it as accurately as possible. At least three factors should be considered:
- the person’s current activity;
- his preferences – hobbies, recent purchases, emotions;
- financial opportunities.
Such a selection will require a lot of time and a lot of manual work, which will be crowned with success – a list of real potential clients. However, you can do it much faster by automating a lot of processes with the help of services. For example, using the Reply service. Go to https://emails.reply.io/, where there are detailed instructions on how to use the extension. It will help you collect the contacts you need, just as quickly as it will help you send a mailing with minimal risk of becoming a spammer.
Create and share useful content without taking advantage of it
To get something, you must give something back on LinkedIn. It is first and foremost a circle of contacts, a network of acquaintances. After all, everything works from person to person here. That’s why it’s important to share knowledge or just useful information on a topic. And do not necessarily demand money for this. That is, do not create a commercial trap for the user. Such tricks will only lead to the fact that in the end the communication circle will become a dialogue with itself. Therefore, it is better to sacrifice a small amount of commercial information than try to make a minimal amount of money from it.
It is important for such information to be useful, rather than consisting of abstract phrases. For example, if we are talking about a “smart home” system, it is best to tell how it really works. Or share verified data and offer a table with the names and brands of appliances that can be connected to such a system.
The trend is utility. And it’s generating popularity and earning money in the end.
